This article is particular for business owners, artist and other professionals who intend to utilize their website as a marketing tool to generate sales. This is everything you need to know to convert leads through your website!
You may be familiar with how to create a Facebook business page and creating an ad account for your business. That’s the easy part, right? The challenge many entrepreneurs face is wasting thousands of dollars on ads that do not convert.
Entrepreneurs do not understand the importance of using landing pages to convert leads through your website. They do not implement the proper steps to nurturing the leads for both organic (non-paid inquiries) and paid leads through some type of advertising.
Before we can discuss how to convert leads through your website, let’s quickly explain the purpose of a landing page. A Landing page, also known as a sales page, is a brief page on your website intended to promote a specific product or service with quick results. Typically your sales page will not have a header or footage to prevent individuals from getting distracted by other content on your website. Effective landing pages include the following:
The reality is that most prospects need to be nurtured before they are willing to buy. In fact, only 3% of buyers are actually ready to buy. They may not be ready to purchase at the moment, but in most cases, they want to ensure you can be trusted before they purchase any big-ticket item(s).
The power of the landing page allows you to capture their contact information quickly, whereas when visiting a page on your website the visitor is more likely to roam around without ever interacting with your business. Consumers get distracted with social media or other things going on in their personal lives. This is exactly why you want your landing page to be enticing, brief and straight to the point.
Converting leads into high paying clients on your landing page happens in 5 essential steps. Below is the workflow you should follow to ensure you’re not flushing money down the drain.
Many business owners skip these steps and send traffic directly to their main website, either because they’re not aware of what their sales funnel should look like or they simply do not know how to effectively create it. I just launched a Web class on how to effectively convert leads through your website.
How to use your new website to generate massive leads for people who are interested in your offering
How to use your new website to generate massive leads who desire your product or service.
The secret to converting 80% of your leads into high paying clients.
Jessica Smith is the Owner and Lead Designer of Prostige Marketing. I worked as a professional photographer for over 8 years and as my business began to flourish, I recognized an overwhelming need for both myself and business owners alike to have a customized website that operates as a marketing tool that contributes to my bottom line.
Need a website that generates sales for your business? Timeless Amor Media would love to help! If you know you’d like us to help you generate leads for your business, skip the video and click below to get started.
