Is your attorney marketing in a crisis

The truth about how attorneys can effectively use digital marketing to 10X their sales & inquiries.

Is your attorney marketing in a crisis? Neglecting your marketing can have a trickle effect in your reputation, sales and customer retention. Here's what you need to know!

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Are you waiting for your business to crash and burn?

There’s simple things you should be incorporating into your attorney marketing for growth such as SMS marketing, email marketing automation with direct scheduling for consultations.

For the old school attorney who believes in solely relying on word of mouth, this perspective can lead to a lack of trust and credibility among potential clients. Below are critical clues attorneys should be considering in their marketing strategies.

the 5 critical signs of attorney marketing Mistakes

There’s several things that can signal you have a marketing crisis; however, after being in business for several years these are just a few of the most common marketing and retention mistakes we have come across.

1. First thing first is losing Visibility and Clients: – Neglecting your marketing means losing visibility amongst your competitors. This can result in fewer client inquiries, reducing sales and revenue. As the saying goes, out of sight, out of mind.

2. Slow website – If no one is talking about you and your business lacks visibility, it only makes sense that your website traffic will decline as well. If you look at your marketing sources for new client inquiries, are people finding you through your website, word of mouth or some other way? A noticeable drop in website traffic is commonly due to poor SEO performance, lack of engaging content, or you may just need to revive your marketing strategies.

What do you think happens when your business neglects to connect with your target audience?

3. Low Conversion Rates – If the website is receiving traffic but the conversion rates are decreasing, it could signal issues with messaging, user experience, or credibility.

4. Negative Online Reviews or Reputation Issues – Reputation management is crucial in the legal industry, and negative feedback can deter potential clients, but truthfully this is true for any industry. Online reviews should be a part of your marketing strategy. While word of mouth may be the most common resource for new clients, prospective clients will still review your online reviews and social proofing to determine if they can trust you.

Poor social media engagement – If your social media engagement is Stagnant or Declining, it’s likely because your content strategy is not resonating with the audience.

About The Author

Jessica Smith Is the Founder and Lead Designer at Prostige Marketing Based in Wisconsin.

Jessica Smith is the Founder and Lead Designer of Prostige Marketing. I worked as a professional photographer for over 8 years and as my business began to flourish, I recognized an overwhelming need for both myself and business owners alike to have a customized website that operates as a marketing tool that contributes to my bottom line.

Need a website that generates sales for your business? Prostige Marketing would love to help! If you know you’d like us to help you generate leads for your business, skip the video and click below to get started.